October 12, 2015

Public Relations

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Public Relations is the art of promoting your Startup’s products and services to the people you want to buy them. Public Relations delivers the ‘earned’ media part of your marketing mix, and can be far more effective than owned or paid media. For example, having a well known journalist or blogger writing about your company or products is great third party endorsement and spreads the word to their own, always receptive audiences.

We help you leverage the power of Public Relations to craft your company’s proposition, identify the Unique Selling Points (USPs) that set you above your competition and promote those USPs through the most appropriate channels to your target audience. This is not just your customers but can include prospects, investors, employees, suppliers, distributors, media/journalists, social media networks, the government and the wider public.