October 12, 2015

Search Engine Optimisation

“From nowhere to #1 on Google in just 2 weeks – these guys are Marketing and SEO Wizards!”
Chris Bagnell, Director of Specialist Cleaning Ltd.

Having built and launched your website, and created your social footprint you want your potential customers to come and visit you. With over 85% of visitors coming to the average website via search engines, it is important to make sure that your site is fully optimised for those search engines to find you.

Search Engine Optimisation (SEO) is a set of strategies used to improve the ranking of your website in a search engine’s results page. To feature on the first one or two pages of search results, your site’s content needs to be well written, relevant, engaging, and frequently updated. Behind the scenes, title, meta description, and header tags should contain terms that accurately reflect the site content. URLs should be short and should contain relevant keywords.

Despite what some agencies would have you believe, SEO is not rocket science. If you provide your visitors with clear, concise and relevant information, and write for human beings rather than for search engines, your site will rank well.

Local SEO is particularly important for businesses that sell to a specific geographical area, for example a roofing company that services clients within a 15 mile radius of their offices. Local SEO ensures that people in your geographical area will find your business first if they are looking for local suppliers. A combination of keyword planning, Google optimisation and registration with the relevant local online directories, Local SEO is a ‘must’ for local businesses. 

We can help you optimise your site and write the compelling content that will get you noticed, and we can also provide the ‘behind the scenes’ local and national optimisation that ensures search engines will find you and present your website accurately and effectively.