We Design and Build Affordable WordPress Websites
Whatever the nature of your business, club or community group, having an elegant and professional website is essential. Your website will be the first port of call for anyone checking out your company and it needs to reflect your brand and clearly articulate your offering.
Some of Our Client Websites
If If you are a new startup or a small business looking to expand it makes sense to start thinking about your company’s web site several months before you need it. There are many aspects to creating an appealing and effective website, from deciding on the look, feel and tone of the site to making sure the branding and logos are appropriate for your business.
You also need to consider a domain name for your site and which company you will get to host it for you. We can help you with all these aspects and make the process as painless as possible. Below you will find some aspects to consider when building your website.
Some Aspects to Consider when Creating a Website
Designing and Building the Site
The structure and components of the site need to be considered and agreed in advance. For example, as a business, do you need an eCommerce element so you can sell direct from the website, or do you need a blog so you can provide useful content to your visitors? Does your club need a list of members, an events calendar, results pages or different sections for different parts of the club? All content then needs to be well written, relevant and engaging, and you will need a content plan or editorial calendar so that the site can be regularly updated once you launch.
We can help you through the initial thought process and the planning of the necessary steps, so that by the time you are ready to launch, your web
site is ready to launch too. We build our websites on the WordPress platform, the same platform used by over a quarter of the world’s websites. The popularity of WordPress means that there are many hundreds of different themes available, many customised specifically for different sectors and businesses. This makes the design process straightforward, reduces build time and keeps your costs down, compared to starting with a blank sheet of paper.
Domain Names and Hosting
Choosing a Domain Name
The domain name is the web address or URL of your site. The name you choose for your website is just as important as the name you choose for your business. After all, your website is the face of your business online. But there are a lot of things to consider and it can feel overwhelming, so here are some tips to make choosing a domain name easier.
Brainstorm 5 Top Keywords
When you first begin your domain name search, it helps to have a small set of terms or phrases in mind that best describe the domain you’re seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you’re launching a mortgage related website in Guildford, you might start with words like “mortage, finance, equity, interest, house, Guildford, Surrey” then play around until you can find a good match.
Make the Domain Unique
Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, try and avoid domains that are simply the plural, hyphenated or misspelled version of an already established domain. For example, even after years of branding, Flickr desperately needed Flicker.com (which they did eventually buy). When people told their friends and family to find photos on Flickr, the pronunciation vs. spelling issue sent many to the wrong place.
Only Choose Dot-Com Available Domains
If you’re not concerned with type-in traffic, branding or name recognition, you don’t need to worry about this one. However, if you’re at all serious about building a successful website over the long-term, you should be worried about all of these elements. Most people who use the web still make the automatic assumption that .com is all that’s out there – so don’t make the mistake of locking out or losing traffic to these potential customers. A .co.uk address is second best and worth considering if you are only UK based or the perfect .com address is already taken.
Make it Easy to Type and Remember
If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you’ve lost a good portion of your branding and marketing value. Remember also that word-of-mouth marketing and search engine marketing both rely on the ease with which your domain can be called to mind. You don’t want to be the company with the terrific website that no one can ever remember to tell their friends about because they can’t remember the domain name. There are a huge number of benefits to SEO from following brand best practices, and you will hurt your long-term results by ignoring them.
Reject Hyphens and Numbers
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. They also correlate poorly with rankings in Google, with branding, and with traffic.
Check Domain Name Options
Providers of domain names like Go Daddy make it easy to see whether a website is available and they will offer alternatives if the domain is taken. Just remember that you don’t have to buy through these services. You can find a name you like that’s available, then go to your registrar of choice.
Choosing a Hosting Provider
Once you have a fully built website you will need a company to host it for you. There are dozens of hosting companies out there and most offer a similar level of service at a reasonable cost. At Marketing 4 Startups we recommend Zyma.com. They are affordable and offer all the normal bells and whistles such as unlimited email addresses, video tutorials on the more complex activities, a free domain name and 99.9% uptime guarantee. Most importantly however, they have excellent customer service, with knowledgeable and helpful staff ready and willing to help those without the technical knowledge to self serve through their platform. You can of course use your own preferred hosting provider – we will install your fully built website with whichever hosting provider you choose.
We can provide as much or as little of the design, build and content as you need, and we make sure that the site is fully documented and ready to hand over to you or your team as soon as you are ready to manage it yourself. Our website packages start from around £400 so why not give us a call on 07786 114 870 to find out more.